The Brief

Industry: Fitness & Well Being

My client & I met in a small Cafe just around the corner from where I live.  Over the last two years we’ve been working together my role in her business life has expanded and shifted as we got to know each other and as her needs increased and her brand grew.  It began by booking me for a Personal Branding Photography photoshoot to photograph the client delivering her Nia Technique group exercise classes.  The client’s business goal was to create brand awareness via social media leading to greater uptake for her exercise classes.  My aim was to visually capture what Nia personifies.  After some research I discovered that Nia is all about improving a student’s mobility, strength & flexibility as well as building a sense of fun and community.  This lead onto support with social media content creation  website updates as well as many creative conversations to hone down creative ideas and Nia community building events.

Image Usage: Website. Twitter, Facebook, Linkedin,